Apple’s strategy of releasing products at different times throughout the year, rather than all at once, is a calculated approach that serves several key purposes, both for the company and its consumers. Apple’s strategy of releasing products at different times maximizes media coverage, manages consumer spending and production capabilities, allows for strategic market positioning, and ensures that each product meets regulatory requirements and Apple’s high standards. This approach has contributed significantly to Apple’s market success and brand loyalty. Here you can see iPhone, iPad, Mac, Watch, Vision Pro models list.
Here is our Apple Buyer’s Guide for February 2024:
iPhone Models list:
Device |
Rating |
Next update |
iPhone 15 |
not recommended |
Sep-24 |
iPhone 15 Plus |
not recommended |
Sep-24 |
iPhone 15 Pro |
recommended |
Sep-24 |
iPhone 15 Pro Max |
recommended |
Sep-24 |
iPhone 14 |
recommended |
|
iPhone 14 Plus |
recommended |
|
iPhone 14 Pro |
recommended |
|
iPhone 14 Pro Max |
recommended |
|
iPhone 13 |
not recommended |
|
iPhone SE |
recommended |
2025 |
iPad Models List:
Device |
Rating |
Next update |
11″ iPad Pro [M2] |
not recommended |
Mar-24 |
12.9″ iPad Pro [M2] |
not recommended |
Mar-24 |
10.9″ iPad Pro [M1] |
not recommended |
Mar-24 |
10.9″ iPad |
wait 2-3 months |
Sep-24 |
10.2″ iPad |
wait 2-3 months |
|
8.3″ iPad Mini |
recommended |
Sep-24 |
Mac Models List:
Device |
Rating |
Next update |
13″ MacBook Air [M1] |
wait 2-3 months |
|
13″ MacBook Air [M2] |
wait 2-3 months |
Mar-24 |
15″ MacBook Air [M2] |
wait 2-3 months |
Mar-24 |
14″ MacBook Pro [M3] |
recommended |
|
14″ MacBook Pro [M3 Pro] |
recommended |
|
14″ MacBook Pro [M3 Max] |
recommended |
|
16″ MacBook Pro [M3 Pro] |
recommended |
|
16″ MacBook Pro [M3 Max] |
recommended |
|
24″ iMac [M3] |
recommended |
|
Mac Mini [M2] |
wait 2-3 months |
|
Mac Mini [M2 Pro] |
wait 2-3 months |
|
Mac Studio [M2] |
wait 2-3 months |
Sep-24 |
Mac Studio [M2 Ultra] |
wait 2-3 months |
Sep-24 |
Mac Pro [M2 Ultra] |
not recommended |
|
Studio Display |
wait 2-3 months |
|
Pro Display XDR |
not recommended |
|
Apple Watch Models List:
Device |
Rating |
Next update |
Watch Ultra 2 |
recommended |
Sep-24 |
Watch Series 9 |
recommended |
Sep-24 |
Watch SE |
recommended |
Sep-24 |
Apple AirPods Models List:
Device |
Rating |
Next update |
AirPods 2 |
not recommended |
|
AirPods 3 |
recommended |
Sep-24 |
AirPods Pro 2 |
recommended |
Mar-25 |
AirPods Max |
wait 2-3 months |
Sep-24 |
Apple Vision Pro Models List:
Device |
Rating |
Next update |
Vision Pro |
recommended |
Sep-25 |
Spreading out product releases allows Apple to dominate tech news cycles multiple times a year. Each launch event garners extensive media coverage, creating sustained interest in the brand. This approach ensures that Apple remains in the public eye throughout the year, rather than just once.