Angry Birds Now Invades 1,500 McDonald’s in China

, , ,

The Golden Arches of McDonald’s have now became a giant slingshot that hurls the Red Bird across China.

This is a special location-based campaign jointly launched by TBWA Shanghai and Rovio. The campaign has launched in 1,500 stores in the country and it will try to engage their target audiences to interact with the game and McDonald’s food.

Various medias were utilized, including online media, ambient, outdoor ads and some other traditional marketing tools.

Invading McDonald’s
Slingshots everywhere
Furnitures are decorated with Angry Birds
Rovio has added four new stages into its game, and gamers will have to visit the McDonald’s to unlock the hidden stages and get free extra power-ups.

Screen Shot 2012-10-25 at 2.17.39 PM
Hidden Stages: “King Pig”, “Material Mixtip”, “Bird Frenzy”, “Total Deconstruction”
Screen Shot 2012-10-25 at 2.17.52 PM
Power-ups: “Super Seeds”, “King Sling”, “Birdquake”, “Sling Scope”
Screen Shot 2012-10-25 at 2.18.01 PM
Scan the QR code to get free power-ups and unlock stages
Screen Shot 2012-10-25 at 2.16.41 PM
Angry Birds is available for download on McDonald’s official website
Screen Shot 2012-10-25 at 2.15.24 PM
Special Edition: Angry Birds at McDonald’s
Another than playing on your smartphones, an online version of Angry Birds is also available on McDonald’s official webpage. In this version, the piggies are not stealing the eggs, but chips, burgers and coke. The red birds will protect the foods.

Screen Shot 2012-10-25 at 2.16.14 PM
Special Edition: Angry Birds at McDonald’s
Screen Shot 2012-10-25 at 2.17.03 PM
The campaign goes from 10 September to 18 December
15 RMB ($2.4) for a plush dolls!
Plush dolls
Plush dolls
Promotion inside McDonald’s
VIP cards
Rovio is really taking lots of efforts to expand in China. So what are we going to see next? Hundreds and thousands of Angry Birds activity parks, huh?

Rate this post
  • Jailbreak FAQ: Jailbreak Status All Devices

    Jailbreak iOS 18, iOS 17, iOS 16, iOS 15, iOS 14, iOS 13 – iOS 5 Supported Devices. All Devices. Why Jailbreak? What attracts users to jailbreak? First of all, the ability to fine-tune the operating system and installing tweaks that allow to get the device features that are only available on the latest models…

  • iOS 18 Features: new iOS with AI Integration

    As Apple gears up for its highly anticipated Worldwide Developers Conference (WWDC) in June 2024, rumors are swirling about the next big leap for its operating system: iOS 18. Touted to be a game-changer, iOS 18 is expected to bring artificial intelligence (AI) to the forefront of Apple’s ecosystem, enhancing key apps and services like…

  • iOS 18 Download and Install iOS 18 on Your iPhone

    Apple’s latest operating system, iOS 18, is packed with exciting new features and improvements that enhance your iPhone experience. Whether you’re looking forward to the new customization options, privacy features, or performance upgrades, this guide will walk you through the process of downloading and installing iOS 18 on your iPhone, ensuring a smooth transition to…